L’Oréal Shares Seen 5–7% Lower After Q4 Sales Miss

Traders called L’Oreal shares to open between 5% and 7% lower on Friday, after the French beauty major’s fourth-quarter sales slightly missed analysts’ forecasts. The Paris-based owner of Maybelline, whose quarterly revenue came at 11.3 billion euros ($13.4 billion), suffered from a lack of continued rebound in North Asia, the world’s second biggest beauty market, where sales grew less than expected.